Retro – 2005 Relaunch Press Release

This isn’t the first time we’ve changed our appearance – refined our focus. Here’s the official press release from the first time we changed.

Recovered from


Milwaukee – April 21, 2005 -Media expert and author Andrew S. Bub announced today the re-launch of the critically acclaimed (, the world’s only web-magazine covering video games, board games and movies from both an enthusiast and a parental perspective. GamerDad uses a staff of writers, all parents, and all professionals working with children – including schoolteachers.

“ operates under the assumption that whether games are harmful for children or not, the key is parental knowledge and involvement,” said Bub. “We’re dedicated to the principal of gaming with children and we strive to go beyond the industry ratings, the ESRB, to explain exactly what’s potentially offensive in each game as well as covering whether or not a game is good or bad.”

Bub continued, “We give the ESRB Ratings on each review but we also give our own Age Seal ranging from below five years of age to adult. We feel that our seals let parents know whether or not a game is right for their kids. We
also give each review a KID FACTOR, a simple paragraph that explains exactly what’s offensive and goes well beyond the ESRB’s simpler content descriptors.”

The web-magazine includes:

* Well-written and complete game, board game, and movie reviews from professional writers who are also parents!
* A comprehensive search engine that allows parents to find any game we’ve covered by platform, Age Seal, ESRB Rating or publisher
* Kid Factors on every review that better explain what’s inside a game
* Several columns about gaming, but also columns about parenting
* A bright and friendly community of parents who also love video games.
* Daily updates, including weekends!

Past Reviews of include:
“GamerDad does not moralize!” – National Public Radio.

“GamerDad brings a much needed sense of balance to the violence in media hysteria!” – USA Today. was founded by Bub, a journalist with over seven years experience covering the game industry. Bub is the author of two strategy books on video games from Prima Press. For more information about go to the web magazine at

Press Release written by Kirk Green of Gonzo Communications

One Response to “Retro – 2005 Relaunch Press Release”

  1. ESRB does not matter anything

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