ESRB Stats for 2009

esrb imageThe Electronic Software Ratings Board is the ratings system for games. Just like movies. An E rating = PG, An E-10 is a cross between PG and PG-13, a T is PG-13, and an M is rated R. Have you noticed how most people who dont understand video games – yet willfully pretend to will tell you that the game industry is targeting kids with their M-rated garbage? They claim that the industry is vile. Turns out they couldn’t be more wrong. Bear in mind the following stats reflect games submitted and RATED by the ESRB – not games based on sales. Here’s the stats:

Of the 1,791 ratings assigned by ESRB in 2009:
– 60% received an E (Everyone) rating
– 16% received an E10+ (Everyone 10+) rating
– 18% received a T (Teen) rating
– 6% received an M (Mature) rating

How about that.  Seems that the game industry IS targetting children – only they’re doing it with games appropriate for that age group.  Good job Game Industry!

DISCLOSURE: GamerDad has a history of criticizing the ESRB, as well as a history of working with them. Currently we are unaffiliated.

No Responses to “ESRB Stats for 2009”

  1. The NPD 2009 figures come out tomorrow. We should compare ratings to sales.

  2. I’m curious as to what the percentages looked like in 2006, before the wii came out. I’m guessing it had a pretty big impact on these statistics.

  3. Yeah, that would be interesting. Good point Umm

  4. I think the key here is that you pointed out even the most open rating is PG- Parental Guidance. I see time and time again parents (at least in my community) buying games with very little consideration to the rating and what is involved in the game.

    I guess you can’t control ignorance can you?

  5. Excellent point Umm – and don’t forget the DS.

    But I just found 2004 figures. Remember that this is before E10+

    54 percent received an E (Everyone) rating
    33 percent received a T (Teen) rating
    12 percent received an M (Mature) rating
    Less than 1 percent received an AO (Adults Only) rating [ref]

    So I actually think it’s been roughly the same for a long time – the M games get all the controversy but they really are in the minority.

  6. To me the more popular (and sometimes better) games are M.

  7. The figures disagree, Wampa:

    1. Call of Duty: Modern Warfare 2 (360) – M
    2. Wii Sports Resort (Wii) – E
    3. New Super Mario Bros. Wii (Wii) – E
    4. Wii Fit (Wii) – E
    5. Wii Fit Plus (Wii) – E
    6. Mario Kart Wii (Wii) – E
    7. Wii Play (Wii) – E
    8. Call of Duty: Modern Warfare 2 (PS3) – M
    9. Halo 3: ODST (360) – M
    10. Pokemon Platinum Version (DS) – E

    So, 3 Mature games, and two of them are the same game.

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